RUM MARKET INSIGHTS
The Premium Rum Market
A Growing Investment Opportunity
The global rum market is set to reach USD 24.5 billion by 2032, growing at a CAGR of 5.2% from
2022 to 2032. This growth is being driven by increasing demand for premium, aged, and organic rums,
much like the rise in whiskey investments seen over the last decade
Why Invest in Rum Casks?
Regional Growth Highlights
Asia-Pacific: Leading the market with over 40% of global revenue, driven by rising disposableincomes in countries like India and the Philippines
North America: Expected to be the fastest-growing market from 2022 to 2028, with agrowing preference for flavored and spiced rums
Europe: Countries like the UK and France are seeing a strong surge in demand for high-end,aged rums among younger consumers
Key Trends
Premiumization
High-end rums, especially those aged for 12+ years, are gaining popularity, with the premium rum market projected to grow at a CAGR of 7.49%, reaching USD 15.6 billion by 2032
Sustainability
Consumers are seeking more sustainable, organic products, with the growth of Fair Trade and organic rums like those offered by Invest in Rum
in rum casks – a unique, appreciating asset in a fast-growing global market.